Category: Photoshoots

Bella Hadid is the new face of True Religion

True Religion is betting on a second coming. The Manhattan Beach, Calif.-based denim brand, which set the stage to emerge from bankruptcy late last year, has tapped California native model Bella Hadid to be the new face of the brand. Like the premium denim stalwart, Hadid is said to embody past and present, edgy and everlasting qualities, at least according to True Religion, which called her “the natural choice to meld the iconic essence of the brand with the modern view of its future.

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An all-star creative team was assembled to shoot the fall campaign, which will begin appearing in media on Aug. 27 and in all store windows across the U.S. and U.K on Sept. 6. Photographer Boo George, stylist Mimi Cuttrell, and hair and makeup duo Jen Atkin and Mary Phillips created the imagery and looks to usher True Religion into a new era that honors the heritage of the brand.

It was a great experience shooting an iconic denim campaign in Los Angeles,” Hadid said. “I grew up with True Religion and was excited to play a part of the brand’s next chapter.”

According to the brand, Hadid’s voice was not only an inspiration, but an integral part in imagining the campaign. The first three images show Hadid in an edgy industrial setting, wearing vintage washed mid-rise jeans and cropped logo T-shirts, or high-waisted indigo jeans and no shirt, flaunting the signature horseshoe stitching on the back pockets.

SourceWDD

Fendi FW’19 campaign

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Allure: Bella Hadid tries fall’s boldest lip colors and takes our beauty quiz

Allure: Bella Hadid tries fall’s boldest lip colors and takes our beauty quiz

Bella Hadid has just flown from France into New York on a red-eye flight for our cover shoot and then is hopping back on a plane to Germany for work as soon as we’re done. The supermodel and face of Dior Beauty since 2016 spends a lot of time on a plane. “In the beginning, I would fly straight into work, and really not feel well and not know how to handle my jet lag — now I’ve kind of perfected the jet lag,” Hadid tells Allure. “I’m on a plane every other day, so just for my own health and my own skin, I always have moisturizer with me, a hyaluronic acid serum, and a night face mask because I love doing facials on the plane.

As the world buzzes about the Hadid’s rumored rekindled relationship with The Weeknd — the paparazzi somehow still manage to find us, even on our closed set at a private beach club in Atlantic Beach — Hadid is focused on the job at hand. It’s a windy, warm day on the sandy coastline as photographer Dan Jackson shoots the model in different bold lip looks for our Lip Guide.

While Hadid is surely jet-lagged, occasionally falling into the sand from exhaustion between shots, she turns it on for the camera: She is warm and cheery, with a refreshing and childlike playfulness, and is the rare type of mega-celebrity who learns everyone’s names on set. In fact, when a group of screaming teenage girls spots her at the end of the shoot as we’re heading back to her trailer, she exits the car to hug them and take pictures despite her exhaustion. Shout-out to Yolanda and Mohamed Hadid — you did a great job.

Bella’s Beauty Q & A

The supermodel shares her beloved beauty habits, products, and icons.

ALLURE: What are the makeup items you always have to have in your purse?

BH: Since I travel so much, [it’s] skin care, mostly: a moisturizer, three serums, a night face mask. Things that hydrate my skin and make sure that when I land, I’m ready for work and able to keep going, ’cause it gets super dry up there. I always have my Dior Lip Maximizer and Dior Lip Glow, I never leave the house without it.

ALLURE: What is a hair risk you’d like to take?

BH: I definitely want to do a pixie cut. I want to do bangs again. I want to go blonde, and right now, I’m obsessed with long hair — I love a long weave.

ALLURE: Best drugstore buy?

BH: I always grab sheet masks. They’re my favorite. The best ones are in Korea — they have such amazing new innovations there that you can never find in America.

ALLURE: Looking back, is there a red carpet beauty trend you’ve tried and regretted?

BH: No, because I come up with the look every time we do the styling. I think the only time I can really be myself is when I can do my red carpet looks. I make sure that everybody knows by the time I get there, exactly what the mood is [and] exactly what we’re gonna do when I do press stuff, so I kind of take that more seriously than anything.

ALLURE: Do you have any beauty idols?

BH: Cher and Monica Bellucci, both very major. Cher, I have always been obsessed with. One of my best friend’s godmother is Cher, so growing up she kind of taught me about the ins and outs, which was really cool. Everybody sees Cher as an incredible singer and actress, and, of course, such a fashion icon. She still to this day goes out on stage and is so major, and I aspire to be like her for the rest of my life. If you talk to her now she just has so much joy and she’s such an amazing person. And Monica Bellucci is just one of the most beautiful women of all time.

ALLURE: Best cure-all?

BH: My mom always said, “Drink water. You have a stomachache, a headache? Drink water.” It was always the thing that she said would heal everything, and now I’m realizing that she was so right — but I definitely have to force myself, [because] I’m not a good water drinker. Also, definitely excessive moisturizing on my body, my lips, and my face is something that kind of just makes me feel all around better.

ALLURE: What’s a fashion trend you’re really into right now?

BH: I’m definitely a sneakerhead, and I love matching sneakers with dresses and gowns. Even after the Versace show, I asked them if I could wear the dress that I wore in the show and they let me borrow the new sneakers that they have too. When I was 15 years old, my stepdad got his star on the Hollywood Walk of Fame, and that was the first time I remember wearing sneakers to a huge event. I had this beautiful gown with my black run-down Converse. I even cut my own leather laces, and I think that’s when my love for tennis shoes really started. I feel sexier in a pair of tennis shoes than I do in heels.

ALLURE: How do you practice self-care?

BH: I think mantras are really good, and I think that’s something that I really need to start doing more. I’ve written mine down and I’m a very spiritual person. In the morning I always take time with myself and have my crystals, and at night I listen to my meditation music just to prepare for the next day. With my schedule, I need to take more time to do that and to be more positive about myself. Usually, if I’m having a bad day I call my mom or I text one of my best friends, Ali, and she just hypes me up. I’m like, “Ali, I feel ugly and shitty and I don’t want to do this,” and she’s like, “You got this, you’re here,” and the same thing for her when she calls me. I think that’s really good to have your close friends around you, or just a phone call away, because I’m not around my friends a lot because of work. The people that I’m very close to help me a lot, it’s really nice to be able to rely on somebody like that.

Source: Allure

Allure Magazine

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Photoshoots > 2018 > Allure

Love Magazine 10th Anniversary issue

Bella Hadid for Love Magazine 10th Anniversary issue. Photographed by Phil Poynter.

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