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WWD: Bella Hadid comes home for Dior Lacquer Plump Launch

WWD: Bella Hadid comes home for Dior Lacquer Plump Launch

I’m so jet-lagged, I feel like I haven’t slept since Milan,” said Bella Hadid, who finally returned home to Los Angeles to help launch Dior’s Lacquer Plump lip-gloss-meets-stain. The model still looked picture perfect and ready to party on Wednesday night in her patchwork denim suit and matching headband.

When Bella enters a room, all heads turn,” said Peter Philips, creative and image director for Dior Makeup. “That’s what we tried to capture in the video also. It’s about her being confident, being herself and just owning the place.

The Cass Bird-directed video unspooled at Los Angeles nightclub Poppy, which was decked out for the occasion to look like a pink disco. Pink “Addict” straws, lip-shaped lollipops, cocktails and glitter tattoos were part of the scene, as were a silver tinsel photo booth and an arrivals area sporting a pink light-up dance floor.

It was there Hadid stood before she made her way into the crowded club to talk about her latest campaign.

WWD: What’s it like to be back home after a long runway season?
B.H.: I’m so happy to be here. It’s one of my first big launches in L.A. and it’s so fun because all of my friends are here. I invited all my girlfriends, my guy friends and it’s going to be a fun night. I’m excited to show everybody the campaign and I’m really excited for Peter because this is an incredible product we are launching together, so it’s a moment for both of us.

WWD: How do your followers react when you post makeup shots? 
B.H.: Definitely when it comes to lip and makeup pictures I post, I think they really enjoy it, but they’re just excited to see new products come out. I think what’s so huge about the Internet these days is makeup has taken such a big step. Everybody wants to learn about new makeup and people get really excited about it.

WWD: What’s your schedule like for spring? 
B.H.: I leave for Asia this weekend to do a Dior Makeup launch in Shanghai, and I’m going to be gone for a month and then I hope I will be back for the summer. But as of right now I only have two more days here and then I’m off. I wish I had more time.

WWD: What about Coachella?
B.H.: I think for Coachella I will be back. I think I fly from China straight back here, so see you at Coachella!

Source: WWD

WWD: Bella Hadid talked her strategy for the upcoming fashion week and why she doesn’t buy crystals in New York

A new egg-shaped crystal, a visit to grandma on the books, and plenty of lavender essential oil: the Bella Hadid fashion month basics.

Hadid was on site at the W Hotel Times Square on Wednesday to unveil her new Bulgari billboard, for the B.Zero1 collection, her first jewelry campaign with the brand. Also the face of Bulgari’s Goldea the Roman Night fragrance, Hadid was dutifully decked out in a mix of rings from the Zaha Hadid collection, B.Zero, and a labyrinth ring.

I always end up going out of the house with a pair of hoops on, or little earrings,” Hadid said of her jewelry essentials. “And I love stacking any kinds of rings or bracelets…I love having a lot of things. But I don’t really change my jewelry. My rings — sometimes, I’ll have them on for five years and just never take them off.

As for the little earrings, she’s been a devotee since birth. “I got my ears pierced when I was literally born — I was one of those kids. I don’t know when or where or how…but does that happen when you just pop out? Or like a week later?” she said. “It was definitely when I was young and now I have like ten piercings in my ear. I guess I enjoyed it?

Hadid signed with Bulgari in 2017, shortly after, coincidentally, her parents unearthed a family Bulgari treasure.

Before they had me, my dad bought my mom this beautiful Bulgari bracelet watch set and she just found it recently, right before I signed with Bulgari,” Hadid said. “All of a sudden I signed my contract with them and I think it was perfect timing. It was a moment — I think it was all meant to be and meant to happen. I definitely keep that very close to me now.”

Tuesday was her last day to rest before fashion week claimed most of her schedule for the next month (she spent it sleeping). “My fashion month is going to be a very aggressive month,” she said.

But seeking moments of peace and quiet in the midst of it all is ever-so-important to the model.

“I like to keep my phone off for the first 35 minutes I’m awake, because I think it’s very traumatizing for me in the mornings to look at my phone and see everything and get everyone else’s energy inside of me,” she said. “So I like to relax and, I don’t know, probably fall back asleep is what I usually do. But yeah, drink some coffee, wake up, and then look at my phone…check Instagram, check my texts. What everyone does.

She stays balanced with the help of lavender essential oils, crystals and weekends with her grandma.

I realized last season, my grandmother lives in Holland so in between London and Milan or Milan and Paris I can go see her for a few days and see my cousins and see my family there, which kind of settles me down until I have to get back into everything,” she said. “It centers me and brings me back down.”

As for the crystals?

I love amethyst; it brings a lot of energy. But I got a new one recently, a new egg. I don’t remember exactly what it’s called but it loves to be petted. It likes to be touched. It’s very cute, but very powerful and energetic. It brings a lot of [stable] energy and it brings a lot of power within yourself, so self-love, self-power and keeping the people around you stabilized, keeping your feet on the ground,” she said.

British Vogue: Gigi and Bella on boys, sisterhood and posing naked for Vogue


At this point Bella comes over, proudly sporting a pair of bright white Balenciaga Triple S Trainers, and flops down on top of Gigi.

Bella: [Excited, pointing at her shoes] Oh my god I found them in London last week and they’re one size too big and they had to call the manager and in the end I had to buy them and they’re a little too big, but I had to!

When did you last see each other?

Gigi: I got back last night and when I walked in she was sleeping on the couch.

Bella: Sometimes I just fall asleep at her house when she’s gone so that I can wait for her when she wakes up in the morning.

Where do you each think you’ll be in five years?

Bella: [Points at Gigi] Fifteen children for this one. I’ll be single still.

And 15 horses, no doubt.

Gigi: For all the 15 children! [At this, Gigi heads off hugging everyone as she leaves.]

How do you feel about your epic new shoot for Vogue, Bella?

Bella: Oh my gosh I’m so excited and proud of this. It’s absolutely insane. I’m so happy we got to do that together. I know Gigi feels more uncomfortable with the nude part – and, obviously, I’m more comfortable with that – but it was so much fun. I can’t even believe it. It’s absolutely insane and I’m so lucky that I get to do this with Gigi, who’s not only my best friend but she’s amazing to be able to work with all the time.

It must be nice to work together. Supermodel success can sometimes feel quite lonely, right?

Bella: It’s very lonely, so to be able to call her and for her to understand what I’m going through and vice versa is so great.

What’s it been like to be the younger sister coming up behind Gigi?

Bella: At first, I was always really nervous. People wanted me to be perfect at my first shoot. Everybody has a couple of years to get into it, but I had to really have my A-game from the beginning. But over the years I’ve really had to teach myself. I’m so proud doing this for the new British Vogue, and with Gigi. It’s so fucking awesome! Last year I was travelling a lot to the point where I was going completely insane, but I always knew that I could come back and have my sister and my mum there for me. Like two nights ago I slept at Gigi’s house and waited till she got home to open the door for her at 6:30am. I always like to put in a little bit more effort just so we can see each other and have a moment.

You get on really well with Zayn too, don’t you?

Bella: Yeah absolutely – and I can always count on her. I guess Gigi, she’s Number One. [Laughing] I mean you’ve met her – she’s perfect! I’m just a child.

I know you get tired of the endless comparisons, but you have a very enthusiastic fan base don’t you?

Bella: Totally. It’s so weird to say that they’re my fans. It makes me laugh because I end up having crazy relationships with a lot of them, especially the ones that stand outside [my house] for hours. I end up just going outside and, when I used to smoke, having a cigarette with them, just sitting and talking. They’re such amazing people and whenever I’m having a hard time they’re always there.

Does it make you feel very connected to your generation as a whole?

Bella: Totally, I talk to a lot of them on social media. There’s a lot of girls who I have talked to for years now – given advice about their parents, about coming out, about work, about their love lives. If I wasn’t a model I’d be a therapist or something. I love talking to people and helping them. I feel people’s energy so intensely that it makes me feel sick [sometimes]. I get tired because I’m such an empath – but it makes me happy to help other people.

Does it make you extra-mindful about how you’re perceived? That you need to operate as a role model?

Bella: Completely, it’s the biggest part about all this. It’s not about a pretty face or about how many covers you get. It’s about people being respectful and having a great work ethic, and standing up for what they believe in. I’m so grateful for to be able to have a platform.

Okay, but let’s not forget that the Hadids have a reputation for being fireworks at a party as well…

Bella: [Coy] Do we?

Gigi came to the launch of our December issue last year and was the life and soul. You’re both complete social dynamos.

Bella: [Laughing] I think when I was 17, and for 2 years after, I definitely had a lot of fun. I loved going to parties, dancing with my friends and being a teenager. Then I turned 21 and I’m like such a fucking loser. I was completely sober on my 21st birthday. Can you believe that? My sister tried to have a shot with me and I literally was like, ‘Ugghh I can’t.’ I could take on all the boys before and now I’m like.. [pulls a prim face].

Bella Hadid… so old and wise

Bella: [Laughing] I’m like so old and wise. There’s not a lot of fun happening because I really love my bed. My girlfriends know that if they wanna see me they can come over. This year with work it was like, if I had a glass of wine I would be like… I mean the morning after I just looked horrific.

Horrific? As if.

Bella: Unmanageable. Early bedtimes now. So I don’t know if I’m the fun one. Gigi loves dancing, she’s like the cutest thing

Talk to me about boys.

Bella: Oh boys. Well I have a new favourite quote from Cher and it’s really major. [Picks up her phone and starts frantically searching.] Are you ready for the best quote? Okay then. Here we go. [Drops into a Cher voice]: “”My mom said to me, ‘You know, sweetheart, you should settle down and marry a rich man.’ I said, ‘Mom, I am a rich man.'”

At this, Bella hoots with laughter and claps her hands.

Bella: I think it’s a perfect quote.


Source: British Vogue

Giuseppe Zanotti

This campaign really represents the authentic energy of the brand—modern, sensual, powerful,” says Giuseppe Zanotti. “And then there’s Bella Hadid, back for a second season, who brings with her a rock-and-roll attitude that’s also playful and seductive”. Shot by Mert Alas and Marcus Piggot.



December 19 – At the ‘Anaheim Ducks v Rangers’ ice hockey game at MSG in New York

December 19 – At the Anaheim Ducks v New York Rangers ice hockey game at Madison Square Garden in New York


December 19 – Heading to the New York Rangers game in New York




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